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Where is the time when we were building our little world as a kid: stone by stone, in colourful Lego blocks. If we can believe Bre Pettis, founder of Makerbot, those early days were only the beginning.

”With affordable 3D printers, young entrepreneurs from all over the world will be able to build the fruit of their imagination one prototype at a time, on a shoe-string budget’, stated Pettis at his #SxSW 2013 opening speech: ‘way too long imagination and progress were hold up by financial and structural difficulties. Today, some freeware and a 2200 dollar 3D printer can make all ideas come to live. At the click of the print button.’

Thinking that Pettis had too much Texan beer? Think again. Nasa is using these makerbot 3D printers to print essential parts of their martian rovers. If it is good enough for Nasa, it might just work for you.

‘Everyone is on social media now’, continues Pettis: ‘link that power of thought, wisdom, art and connections to hardware that concretizes ideas in tangible stuff. Take it, scan it, send it, print it, build it… move your world.’

The 3D printers enable scientists and mechanics to print artificial limbs for African children, tailor-made prosthetic body parts. It pushes the boundaries of the possible into realms that were only possible on the control deck of captain Kirk’s Enterprise spacecraft.

The days were 3D printers are capable of printing organic cells, food and replacement body parts are  closer by than most people dare to think.

In the meantime, Pettis revolutionized 3D printing by vulgarizing it, and bringing it to broader masses.

What the marketer in me wanted to know is how to think down such a complex machinery as a 3D printer into a concept that mortal people understand. Pettis answer made me smile: ‘it’s simple. Pack your 3D printer, set it up in the local pub and start printing shot glasses. You will attract a lot of attention.’

Pettis proved one thing for sure, as long as young people keep on dreaming, there will be progress.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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