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Through my clients I can use a lot of electronic equipment and gadgets so I am in a privileged position to discover a plethora of fine, new and cool products. For most people in my age group however, using these products requires a little time-investment. I would never admit it, but sometimes I do read a manual to figure out how to use or install a newbie J. I am amazed with what ease youngsters and kids adapt to new technology and to new user scenarios. Once they get intrigued by a new product or technology; they simply seem to “adopt” it, without any difficulty or fumbling with installation guides. These kids grew up in a world that was digital, connected, and mostly wireless. They are digital natives and prove to be extremely important in the long-term development of technologies. In a lot of countries and cultures they have a decisive input and influence on their parents. Though these youngsters might not have a “private” spendable income, they are very good in spending their parents/families money. An important part of the day-to-day life of this “Generation Y” is now centred on two focal points: mobile phone and personal computer.  Meet two sixteen year-olds and how they adopt Bluetooth wireless technology as a natural extension of their devices. Enjoy! 🙂  

(production: http://www.porternovelli.be/ ; cam- and editing work http://www.2frame.be/)

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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