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O the sweet perks of my job. I got to schmooze with Vint Cerf, the father of the internet, the inventor or the TCP/IP protocol that is the very backbone as we know it. Three encounters with the best dressed man in Austin in a couple of hours, and I was in nerd-heaven.

Tim Berners-Lee, inventor of the World Wide Web, teed off just prior to SxSW with an open letter sharing his concerns about fake news. Berners-Lee is extremely unhappy with the deluge of harassment and fake that threw a bad shade on the World Wide Web. Rapid share platforms like Twitter, Facebook, LinkedIn, Buzfeed, etc. become increasingly popular. A big part of the population seems incapable or unwilling to identify what is fake news, or what is a reliable source.

The very bitterness, anger, and xenophoby that flooded timelines just after the US presidential election’s campaign last year did nothing to help fighting of the bad vibes that are clouding the internet.

Be your own judge

Vint Cerf is very direct: “It is everyone’s responsibility to fight untruthfulness, it is crucial to fight misinformation, racism, harassment and fake news with all the energy and focus we can manage. It is not because technology has advanced more quickly than social norms can keep pace, that we should lean back and let bad behaviour take over our internet. We need to oppose, to guide. We need to do it together. Fact-check. Expose lies. Gravity is the weakest force … but when you get big mass, it’s extremely powerful.”

Internet for people

Vint Cerf, currently working at Google as Chief Internet Evangelist also gently pushes the focus on humans: “We invented the internet to connect human brains to human brains, through technology. You have something to share that is useful to somebody else. We just built the tech bubble that allows you to do that. It’s a human connection interface, a tool built to bring us closer together, in a spectacular free tech environment. We should never let this connection drift away from us. The machine is there for us to get closer.

Time for upgrades

Cerf also rings the alarm bell: “The internet is pretty much still running in its first version, and on its first infrastructure. Everything we do today, still runs on that. It’s time to maintain the system, and to invest in some spectacular upgrades. If I see what is still possible, I feel like an 8 year old.  But we need faster WiFi, more connections, more fibre, quicker links. Every time we invest in global infrastructure, we should invest simultaneously in maintaining and upgrading the internet. It was built for us, it was built to last.  It cannot survive on its own.”

Cerf ended our interview with a wink: “You remind me of Hercule Poirot. Belgian, definitely not French.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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