Delighted to have had the pleasure of hosting Katrien Herwege, CMO of Eneco, on the second episode of the CMO Voices podcast by UBA & Trustmedia! Hell of a lady — values, wisdom, and a sharp mind all in one. Truly a joy to chat with her.
Katrien is challenging the norm with her refreshing call: “Kunnen we voor eens en voor altijd stoppen met de term marketingblabla?” (“Can we finally stop with all the marketing fluff?”).
With roots in Fast Moving Consumer Goods, she took a bold leap to sustainable energy at Eneco in 2023. They promised her “no two days would be the same” — and turns out, they were right! Catch the full episode to hear how Katrien’s passion and no-nonsense approach are driving change in the industry.
‘Kunnen we voor eens en voor altijd stoppen met de term marketingblabla?’
More on this pillar: Leadership, communication, and change covers the broader work.
