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You have to give it to them: the guys of CSR know how to build a booth. This year they pulled up a 344 square meter two storey stand with build-in juice bar (I’ll pass on those, thanks Alan!), 4 meeting rooms, 8 gigantic plasma screens, demo-areas etc. And people are lining up for a glance at CSR’s 3D demo movie. The movie is great. The 3D effects state of the art. But for crying out loud: there MUST be a cuter way of enjoying 3D than using one of these silly two-toned-cheap-plastic-lensed recycled paper glasses. Who makes these things? Who designs it? Stevie Wonder?

 

Danny Devriendt: Founder, Heliade. Keynote speaker. Technologist, futurist. Also Managing Director at OmnicomMedia SpecOps and CEO at The Eye of Horus. Based between Aalter and Trouville-la-Haule. More about Danny →

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