#SXSW in Austin took off in style (and with a bang). The first Blogger Lounge Tweet-up was brutally interrupted by a massive fire-alarm. Elvis had to leave the building! Stunning sight to see a couple of thousand Social Media enthusiasts on the Texan pavements, hammering away on their i-phones. Must doubtless be the most tweeted fire alarm in history. Luckily it was a false alarm. Last time I checked, most of the building was still there… 😉
