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I know I’ve said this before. It’s a yearly rant. I am truly sorry. But it’s only getting worse. There is a day for absolutely freaking everything these days. I cannot open my computer, or people will be shooting at me with all kinds of reflective pieces of wisdom, smartly connected to whatever the flavor-of-this-particular national day is.  It makes me a bit tired. Pontifex abduction day. Mothers day… fathers day  Why, o why do I need a special day to honor my parents? By papal decree, should I give my mom flowers because some committee decided moms deserve a day all to themselves?  And what about international Nutella day (Feb 5th)? Or the International Nurses Day? (May 12th)? Do I hug all nurses?

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January 8th is Elvis Presley day (no kidding). September 19th is Talk-like-a-pirate day. In June there is Shoe day. What about Global Handwashing Day (Oct 15th). God, I hope it is hand washing day EVERY day. There is International Pasta day (oct 25th). As said, it makes me grumpy, and tired. Must be my status of middle(r)aged man. I hate international days of whatever

Sunday is Valentine’s day. The day of love. People all over the planet are heating up their credit cards, hunting for sweets, flowers, silky lingerie,  diamonds, cars, Chihuahua dogs, fur gloves and selected bottles of scotch. I see couples who have not spoken a kind word to each other in ages, book a table at the local Michelin starred restaurant. Because February 14th is Valentine’s day. The day of showing your love to your loved one. Va Savoir. You have all year for that. I hope.

Dollars

Valentine’s day turned into a very unloving multi-billion dollar industry that thrives on red, pink, soft, bubbles and candle light. It has nothing to do with love. I spent 9 of the last 16 Valentine’s days at a technology exhibition, where I saw multiple business people give instructions to their personal assistants to arrange flowers for their significant others. For a lot of them, sending flowers, expensive chocolates or sweets did not hinder them a bit in flirting their way into new beds…

Mistress Day

Valentine’s day. One of these days. It gives me the creeps. Call me a cynic, but with all of the expensive, glittering, sparkling, and bubbly gifts that will be bought and offered this sunday –(often just to buy a clear conscience for the lack of genuine love the rest of the year)- my vote goes to International Mistress/Lovers day. No mistress/lover celebrates Valentine’s day. Ever.  That is for the legal, official spouses and significant others. International Mistress and Lovers day is February 13th ,  the day before the crazy global extravaganza of love. That, my sweet friends, says it all.

I will now curl into a furry ball, and wait till the glitter parade is over. February 15th is Galileo day.

 

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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