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We live in a world of extremes. Bigger is better, faster is greater, more is needed and extremes pay off. Filmmaker Lars Von Trier pushed Charlotte Gainsbourg and some other actresses over the limits of porn-acting in his recent movie Aphrodisiac. Push red to add drama won international awards for over the top (inter) action.

Fashion models are starved, paint brushed, photo shopped and altered. Rap singers become gold chain swinging Lamborghini driving caricatures of themselves.

In an endless quest to please, lips are blown up with silicon, wrinkles ironed out with Botox, fat gets hovered out, breasts molded into gravity defying shapes. The poor youngsters that get confronted with internet porn (I’ve been told that can occasionally happen ;-)) get nervous seeing how double muscled supersized males with the stamina of a steam train go on for the better part of 120 minutes.  Not good for the self-image.

That’s why I was so taken aback by the instant internet hit of amateur filmmaker Tatia Pilieva. She captured, in crude black and white, a magic moment: the first kiss between two human beings.  It’s heartwarming to see how total strangers, adult and assertive people turn into hesitating youngsters in the blink of an eye. The nerve wrecking tension, the nervous laughter, and the I-do-not-know-what-to-do-with my hands: it’s all there.

The tension is so tender, so spontaneous, it’s almost erotic.

And then: the cold shower: all this is a set-up, a sophisticated lie. Most of the participants are actors or models in a clever try to boost the clothing sales for Wren Studio.

But the magic happened. Tons of students, housewives, journalists, bloggers, even the Playboy bunnies have posted their own versions of the first kiss. A multitude of first kisses are kept for eternity. Watching them will put countless tender smiles on lots of faces.

There might be hope, after all ;-).

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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