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I am sure Sigmund Freud would have a blast trying to explain the fierce competition in high definition TV screens. Pioneer, LG, Philips and tuti quanti are desperately trying to demonstrate that they can have the biggest one. Panasonic put everybody to shame by slamming a whopping 150 inch on the table. Respect. And what the heck are you supposed to do with a screen this size? Build a castle around it?

Danny Devriendt is Managing Director of OmnicomMedia SpecOps and CEO of The Eye of Horus, a global think-tank on innovation and emerging technology. Strategist, keynote speaker, and trend watcher, he advises top executives on communications, influence, and exponential change. Fluent in Dutch, French, and English. Based in Aalter, Belgium, and Trouville-la-Haule, France.

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