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Priya Parker is an author, facilitator, and conflict resolution expert. She is the author of the book “The Art of Gathering: How We Meet and Why It Matters,” in which she explores the power of well-designed gatherings to bring people together and create meaningful experiences. +

She has also worked as a facilitator and consultant, helping organizations and individuals to design and host effective meetings and events. Parker has a background in conflict resolution and has worked with organizations such as the United Nations and the World Bank. I met her at SXSW, and was blown away by her smart and quick mind.

The Art of gathering

In her book The Art of Gathering,” Priya Parker argues that most gatherings in our lives are ineffective and uninspired. From conferences and meetings to dinner parties and weddings, we often underestimate the power of human connection and the potential of well-designed gatherings to bring people together and create meaningful experiences.

According to Parker, the key to creating a successful gathering is to have a clear purpose and intention. This means taking the time to think about why you are bringing people together and what you hope to accomplish. It also means considering the needs and perspectives of your attendees and designing the gathering in a way that meets those needs and serves the intended purpose.

the art of gathering

Ground rules

One of the most important aspects of gathering design is setting the right tone and creating a sense of belonging. This can be achieved through thoughtful details such as the location, the food and drink, and the activities. Parker also emphasizes the importance of establishing ground rules and norms to ensure that everyone feels comfortable and respected.

Create moments that matter

In addition to creating a sense of belonging, effective gatherings also require active participation from attendees. This means creating opportunities for people to engage with one another and contribute to the gathering in meaningful ways. This can be achieved through a variety of techniques such as open-ended questions, group discussions, and interactive activities.

The Art of Gathering” offers a refreshing take on the often-undervalued art of coming together. By approaching gatherings with intention and design, we can create meaningful experiences that bring people together and foster connection, belonging, and active participation.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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