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In the land of the free, it is intriguing to see how the video conferences of the fugitives and whistle-blowers  Edward Snowden and Julian Assange created a storm of controversy at SxSW.

While the majority of the conference goers clearly wanted to hear what both had to say, others wanted nothing to do with it. Some bloggers in the blogger lounge choose to watch the testimonials live on their computer in their hotel room, afraid that the American secret service would catch their identity if they would adventure themselves into one of the multiple SxSW video streaming theaters.  Others were forbidden by their employers to attend the sessions, or even mention the very existing of it on their social media channels, business as well as private.

Some companies even withdrew from the show altogether when they heard that SxSW interactive director Hugh Forrest refused to take Assagne and Snowden off the festival’s curriculum. “Surveillance and online privacy are big topics of conversation 2014 festival”, Forrest said: “As organizers, SXSW agrees that a healthy debate with regards to the limits of surveillance is vital to the future of the online ecosystem.” The SxSW organizers wanted to broaden the debate by inviting the US secret services, including the NSA on stage, to give them equal air time, but apparently no one took up that offer.

While Snowden and Assange may have stirred up a lot of dust by “calling into the conference”, their message held little to no surprise. Snowden –speaking through 7 proxies via video in front of a projected image of the First Amendment accused the NSA of putting fire on the internet, and turning the internet into a surveillance system, and social weapon. He urged the tech and social community to become humanities firefighters, and to battle for the civilian rights he claims are blatantly violated. He wants to continue to defend the people’s right to privacy and open internet, even if it means he needs to live as a fugitive. “it was worth it” he claimed: “if I could restart everything over, I would be doing it again.”

It got him some video projected lukewarm applause. After his video chat, people went back to their bagels, their Facebook, their applications and their internet connection, and the lousy weather.

Nobody overtook the government, cried wolf, or held spontaneous citizen sit-ins in the convention hall… It looks like people, after all,  do not care that much…

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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