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Deep in this temple of a body of mine beats a romantic heart. I grew up with King Arthur and his knights, with Buck Rogers beating up intergalactic villains, The Saint doing mighty gentlemanly stuff . Muscled Superheroes saving Bambi, the world –and as I grew older-  damsels in distress: my career path was all penciled out. I ended up in media however.

In contradiction, 5 year old Miles decided to walk the talk. This kid has been battling leukemia since his first birthday. His biggest wish was not only to conquer those evil T-cells, but to save the world as an afterthought. His stubborn determination helped him win his war with leukemia.  The nonprofit organization Make-A-Wish Foundation turned his save-the-world wish real. The power of non-profit and social-media geeks with the heart in the right place turned this wish into the most crazy event.

Last week all of San Francisco turned –literally- into Gotham City. The police chef used TV and radio to plea Miles also known as Batkid to come and rescue the city. Miles complied. Wheeled in with a muscled black LamboBatMobile, and cheered on by tens of thousands Batkid fans, Miles rescued Lou Seal, the famous Giant’s mascot out of the Penguins evil hands; neutralized a bom-like device in the famous cable cars, untied handcuffed ladies in distress, and squarely stopped the Riddler from robbing a bank while President Obama cheered him on via Vine.

People from all over the world sent messages of love, encouragement and support to the youngest action hero on the planet. The famous reporters Clark Kent and Lois Lane reported his heroism in the Gotham City Chronicle.

San Fransisco’s Mayor Ed Lee presented Batkid Miles with a key to “Gotham City” (in chocolate!) and declared Nov. 15 “Batkid Day forever.” Miles won his battle against leukemia, saved San Francisco from the baddies, and stole the hearts of countless young girls.

Next year… he plans to go to Kindergarten…

 

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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