Social Media : ROI or RIP, yes, but by measuring what?

The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling toes and a mighty nagging headache. Because the question is so wrong. What is the ROI of the internet? Of TV? Of electricity? Of reading a book? Meeting someone at a network event?  Gary Vaynerchuk  puts it …

Forget porn. Try a kiss. And go for it.

We live in a world of extremes. Bigger is better, faster is greater, more is needed and extremes pay off. Filmmaker Lars Von Trier pushed Charlotte Gainsbourg and some other actresses over the limits of porn-acting in his recent movie Aphrodisiac. Push red to add drama won international awards for over the top (inter) action. …

Your Klout score? I really could not care less…

I was contacted months ago by a young girl who wanted to know my Klout score. She was making a list of important people to follow on twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something depending …

PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …

Frank De Mulder: go 40licious…

Dear Frank, I see you. I see what you do. Your books are on my shelves. Mitt Romney would call it binders full of women. It must be tough, getting all these great looking girls in various stages of undressing in front of your professional camera-eye. I know, I understand, it IS work. But admit, …

Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your board presentation? Discussion between guru’s, rainmakers, ninja’s, experts and specialist were long, fierce and mostly built upon hot, slightly stirred air. It is about the like, right? Or about the click through. Definitively about the …

Twitter goes for Olympic gold

Hell breaks loose today. For a couple of weeks, 14.700 athletes are competing in 26 Olympic Sports and 20 Paralympic Sports, in front of 21.000 journalists and over 10.8 million ticket-holders. After tennis in Wimbledon, and the Tour de France, the Olympic Games are going to aggressively take over, cannibalizing most media coverage for the …

London Olympic games: if you kill the Social in Games, all you’ve left is business

With still a couple of weeks to go until the Olympic Games in London, more and more people are getting really frustrated with how the organizers are effectively killing most social components of what could have been the first Social Games. The days where a bunch of naked men would do some heroic, manly and …

So.cl — One more… keep the faith!

I felt a bit empty, without a purpose, even bored. As a seasoned social media warrior (I promised @thebrandbuilder not to use words like guru, ninja, persona, celebrity, Special Operations Commander and rainmaker in vain), I was secretly hoping for yet another social network to pop up, and make my day. See, everyone is on …

Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games, Twilight, Star Wars, and the British Imperial War Museum to a growing number of brands; it looks like social media can claim a growing part of driving the needle.  But what most are forgetting while …