Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your board presentation? Discussion between guru’s, rainmakers, ninja’s, experts and specialist were long, fierce and mostly built upon hot, slightly stirred air. It is about the like, right? Or about the click through. Definitively about the …

Twitter goes for Olympic gold

Hell breaks loose today. For a couple of weeks, 14.700 athletes are competing in 26 Olympic Sports and 20 Paralympic Sports, in front of 21.000 journalists and over 10.8 million ticket-holders. After tennis in Wimbledon, and the Tour de France, the Olympic Games are going to aggressively take over, cannibalizing most media coverage for the …

So, what kind of online superhero are you?

London Olympic games: if you kill the Social in Games, all you’ve left is business

With still a couple of weeks to go until the Olympic Games in London, more and more people are getting really frustrated with how the organizers are effectively killing most social components of what could have been the first Social Games. The days where a bunch of naked men would do some heroic, manly and …

So.cl — One more… keep the faith!

I felt a bit empty, without a purpose, even bored. As a seasoned social media warrior (I promised @thebrandbuilder not to use words like guru, ninja, persona, celebrity, Special Operations Commander and rainmaker in vain), I was secretly hoping for yet another social network to pop up, and make my day. See, everyone is on …

Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games, Twilight, Star Wars, and the British Imperial War Museum to a growing number of brands; it looks like social media can claim a growing part of driving the needle.  But what most are forgetting while …

Kids, Rihanna and safe sex.

I’m an old timer. I grew up with John Travolta. Olivia Newton John was pretty hot in those days. Sarah Jessica Parker was half a dozen plastic interventions younger. Ford Capri’s were hip, fast cars, and listening to Survivor on your Sony Walkman was beyond freezing cool. You could go out in jeans, and white …

Instagram: when big boys play…

First of all: a billion dollars is a mighty smack of money. It is a huge pile of cash. It can buy you enough bread to feed a midsize African country for a decade, it can buy you some nice stealth fighters, a private island, or it can buy you -give or take some change- …

Peer Print your life… Michel Bauwens: A Belgian on the world’s most inspirational list

Belgium. We are a small tiny country. A small strip of rather bad highway on your way to Germany.  A restaurant stop halfway between Paris and Amsterdam.  We have sprouts, waffles, crazy politicians, mussels, and more beer than is technically good for us, chocolate and a little bronze three year old peeing in public. We …

Pinterest is not a strategy

Shall we agree to some simple rules? Shall we be open, honest, and right in your face at all times? You’re up for that? Nice. Here comes: Pinterest. It’s not that big of a deal. Honestly, do not get overly excited. From my high perch here at Porter Novelli Towers, it looks like every couple …