Aquila: How do you connect the last billion?

While we’re all happy within our connected lives (and sometimes look to get disconnected as a sign of pure luxury), there are still countless people that can only dream of drinkable water, and enough food… let alone an internet connection. However, big companies as Facebook and Google are trying to hook up the last billion …

The Battle for Social World Domination: The Stacks : taking over your life

How do you get absolute control? That quest for world domination has been around for a couple of millennia. There are ways: become a dictator, a Kaiser, a God, Charlie Sheen, President of the United States or start a religion. But there are other ways. 5 big companies are silently plotting their ways to world …

Facebook first? Think again…

SxSW: why everyone hates Facebook

It’s like an almost silent undercurrent here at #SxSW: people and brands are not very happy with Facebook.  The fact that the social platform is now de facto forcing brands to pay to reach the fan base they built up over the last couple of years clearly ripped open some sore wounds. Bonin Bough (from …

Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your board presentation? Discussion between guru’s, rainmakers, ninja’s, experts and specialist were long, fierce and mostly built upon hot, slightly stirred air. It is about the like, right? Or about the click through. Definitively about the …

So.cl — One more… keep the faith!

I felt a bit empty, without a purpose, even bored. As a seasoned social media warrior (I promised @thebrandbuilder not to use words like guru, ninja, persona, celebrity, Special Operations Commander and rainmaker in vain), I was secretly hoping for yet another social network to pop up, and make my day. See, everyone is on …

Instagram: when big boys play…

First of all: a billion dollars is a mighty smack of money. It is a huge pile of cash. It can buy you enough bread to feed a midsize African country for a decade, it can buy you some nice stealth fighters, a private island, or it can buy you -give or take some change- …

Pinterest is not a strategy

Shall we agree to some simple rules? Shall we be open, honest, and right in your face at all times? You’re up for that? Nice. Here comes: Pinterest. It’s not that big of a deal. Honestly, do not get overly excited. From my high perch here at Porter Novelli Towers, it looks like every couple …

Trusting Privacy settings is Bungee jumping without a rope…

You trust those bungee ropes blindly, don’t you? Think again… they might very likely hang you. An Indian summer drink this weekend resulted in heated discussions on e-identity, e-brand, and the very precious social capital. To my huge astonishment, a lot of people keep on posting shady, risky or downright provocative pictures and updates on …

Zuckerberg’s Law : your life is now on(the)line

Imagine; in 2008 a young kid CEO piggybacked on Moore’s law, stating boldly that people will share twice the information online. Every. Single. Year. And ‘his’ Facebook would be the center point of that phenomenon. The bold statement was received with some indulging smiles. The boldness of young people is easily tolerated, if they are …