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I just posted something on you yesterday. Not that you read it, you probably have other things on your mind. Top Gear stuff. When to test the new Ferrari. How to go faster through the Hammerhead. But today, you’re big news. Some Mirror reader called Adam claims his girlfriend saw you dashing down the M40, doing 70mph, holding a mobile phone against your ear. You were driving your V8 Mercedes.  Nice car, by the way.

I know this cannot be true. First of all, no one can do 70 on the M40, it’s way too blocked with people who clearly have no clue how to drive. And if by any chance there was no traffic, you would surely be doing more than 70 with that car, I hope.  Secondly, between us, it was a reader of the Mirror. And you have a column with one of their biggest competitors. I can safely state most Mirror readers do not like you very much. Thirdly, ever tried to get a non fuzzy picture with a mobile phone? Ever tried it from a moving car, aiming to shoot a car doing 70, after you identified the driver? Good luck!  (And by the way the picture in the Mirror can only be taken from the driver seat, and that ain’t legal too, Mr. Adam!  ) 

And last but not least… surely you are smart enough to enjoy driving to its fullest extent, using a Bluetooth headset, or a Bluetooth handsfree kit? Bring one to your next Top Gear shoot.

Show the people that you have one, that you know how to use one. Show them wrong.  Yours sincerely, Me. 

                                                                    

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

One Comment

  • Chevy Vega says:

    While we are talking about the issue of Dear Jeremy Clarkson,, Allowing your car to idle for long periods of time, like while you’re waiting for someone or warming up your vehicle during the cold winter months, not only wastes fuel, but also reduces the overall lifespan of your vehicle.

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