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Cars. I passionately love them since I was a little boy. Their seductive lines, the raw power, the hissing of the rubber as it kisses the highway, the happy roaring of a V8 as it thunders to the horizon. The smell of leather, fuel, and oil. The kick in the stomach as horses get unleashed, the precision of a steering wheel, the battle against G-forces that try to rip your face off. I like it when they take off like bad news and turn on a peseta.

My driveway harbours a Lotus 7, a couple of sturdy off-roaders and a collector’s dream: a vintage 911. I have read Top Gear for breakfast since I could walk, and I’ve seen every single episode. Twice.

And still. Choosing my last car was hell. I drive between 60.000 and 80.000 km a year. My last 3-year long experience with a Lexus hybrid was not it. Great car. In the city. Totally not fitted to my lifestyle.

It’s time

I’ve been preaching the values of intelligent electric cars for some time now. Automotive, mobility and environmental realities don’t lie.  The future is electric. Over time we even evolve to MAAS (mobility as a service) for most people that don’t require a ton and a half of steel 98% of their day. The (soon autonomous) intelligent electric car is one of the pillars of the trends presentations that I’ve been giving over the past year.

Yet, 18 months ago, as I took out a new car lease, I hesitated.  I hated the e-tron. Could not be seduced by plug-in hybrids. Choked on the French little electrics. And with all my admiration for Elon Musk, I knew it was not going to be a Tesla.

Too hectic to go electric

O, it takes off like there is no tomorrow. It beats even my completely over-the-top Lotus 7. By a mile. And it looked and felt too much like an application on wheels. My future-loving brain was seduced, the car lover in me was not.

I was also struggling with the practicalities. Details like charging. Range. The subtle art of getting there.

So, when some of my friends put their money where their heart and brain was, and are silently swooping away in their Model S, Model X or 3’s, I settled for a sturdy V6. The last one…

Polestar 2

But then Polestar called. Polestar is an automotive brand jointly owned by Volvo Car Group and Geely. An intriguing Chinese – Swedish mix. I saw their Polestar 2 EV at the Frankfurt Motor Show, and loved every inch of it: luxury, the dazzling silent power of a performance EV, in a real car. Not a driving app.

Fully knowing that I have a couple of petrol guzzling beasts grazing on my driveway, and that I thought it was one car too early for electric, they asked me if they could try to convince me that their Polestar 2 would fit even my hectic lifestyle…. fully electric.  Would I be interested in a partnership?

You know what, it’s not too early: it’s time. I’ll meet them tomorrow at the Brussels Motor Show.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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