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As I sat down to watch the much-hyped Netflix film “Don’t Look Up,” I couldn’t help but feel a sense of cynicism wash over me. This was yet another Hollywood blockbuster, promising to shed light on the impending doom of climate change, but ultimately failing to deliver anything meaningful or substantial. A giant White Russian, and some heavy spiced chicken wings were not enough to rinse a bitter disappointment out of my mouth and my mind.

Boom. We Die.

The film follows two low-level astronomers who embark on a clownesque media tour to warn the world about an approaching asteroid that will and shall destroy Earth. Along the way, they encounter various obstacles and wacky characters, including a pompous astronaut, dim-witted government officials, a hilarious US president, nymphomaniac news presenters, weed smoking hippies and a selfish billionaire.

While the “Don’t look up” all-star cast, including Jennifer Lawrence and Leonardo DiCaprio, deliver solid performances, the film’s script falls flat. The jokes are tired and unoriginal, relying heavily on cheap shots at politicians and celebrities. The film’s message about climate change is shallow and vague, offering no solutions or calls to action. I like satire, I am proudly cynical by birth and nature, but this fell so flat on its face, it hurt to watch.

You deserve better

In the end, “Don’t Look Up” feels like nothing more than a superficial cash grab, using the looming threat of a natural disaster as a shallow plot device. It’s a disappointing and cynical attempt at addressing a critical issue facing our world today. Yes, it might have helped some people thinking about a gloomy future.

Don’t look (up)!

But really: If you’re looking for a film that will actually inspire you to take action on climate change, “Don’t Look Up” is not it. Instead, consider seeking out documentaries or films that offer a deeper, more nuanced exploration of the issue. There’s no time to waste on shallow, superficial entertainment when the future of our planet is at stake.

[end of rant]

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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