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Two days of attending the SXSW EDU sessions, and the first interviews and encounters with a superb collection of science fiction writers, key journalists, futurologists, Chief Innovation Officers, Data Scientists, Virtual Reality Engineers, Content Creators, Cybersecurity Experts, Sustainability Directors, Blockchain Developers, UX/UI Designers, Human Language Programmers, Health-Tech Innovators, Mixed Reality Specialists, Neuro Scientists, Quantum experts, Natural Language Processing Specialists, AI Strategists, and AI Product Managers (yep, that is a new one), and my head is already spinning in overdrive.

Lengthy talks and discussions with some trusted friends over industrial amounts of prime smoked Texan brisket and some well-earned White Russians are slowly revealing the path to some of the first insights: AI is way bigger than even I thought. The war for democracy is a stark reality; right-wingers are gearing up for attacks on values and freedoms that we take for granted, and the soft weaponry will be mostly digital.

We’re also still trying to figure out the new best way of working; hybrid thinking is in, as neither a return to the office nor permanent remote work seem to do the trick. The digital divide, on use and non-use, will define new social classes… and it’s not even Friday yet.

The Disconnect Between Perception and Reality

In the midst of the prevailing belief, often perpetuated by a certain demographic of male individuals—usually white, middle-aged, and complacent—that gender equality is an achieved goal and endeavors for equal rights are rendered obsolete, the stark and unforgiving reality faced by women, particularly women of color, presents an entirely different narrative.

Despite notable advancements in various realms, the persistent presence of discrimination and disparities in everyday life serves as a harsh reminder that the journey toward true equality is far from over. This reality is especially evident in the southern United States, where women have tirelessly fought for and won rights over a span of 150 years, only to find themselves facing setbacks and hurdles due to complacency.

Recent enactments of restrictive abortion laws in states such as Texas and Tennessee serve as poignant reminders of how swiftly the hard-earned rights of women can be dismantled, with the potential for one election to unravel decades of progress. The ever-looming threat to women’s autonomy, as starkly portrayed in events unfolding globally, underscores the necessity for continued vigilance in safeguarding and advancing the rights of women. At this critical juncture, where the influence of technology shapes debates and political landscapes to a significant degree, it becomes imperative to scrutinize its application, ensuring that it serves as an instrument for progress rather than regression in the ongoing fight for gender equality.

Empowering Voices and Advocacy at SXSW 2024

SXSW 2024 sets the stage for a powerful statement to be made on International Women’s Day, Friday, March 8th, as Meghan Markle joins a lineup of influential women in a star-studded panel. The Duchess of Sussex will partake in the opening day keynote alongside notable figures such as journalist Katie Couric, author Brooke Shields, 19th News’ Errin Haines, and diversity advocate Nancy Wang Yeun. Entitled “Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen,” the panel will explore the historical, current, and future representation of women in media and entertainment, shedding light on pressing issues such as the impact of social media on women’s empowerment and the ongoing struggles faced by women of color and mothers.

Hugh Forrest, SXSW’s co-president and chief programming officer, underscores the significance of hosting such a distinguished group on International Women’s Day, emphasizing the importance of representation and progress in media, tech and entertainment.

Leveraging Technology for Change

As we navigate through this rocky and curvy landscape, technology emerges as a formidable ally in the pursuit of gender equality, offering tools and platforms to amplify women’s voices, combat gender bias, and champion equality. Artificial Intelligence (AI), in particular, holds promise in its ability to identify and mitigate biases in various spheres, including hiring practices and decision-making processes.

Moreover, Chief Technology Officers (CTOs) wield significant influence in driving gender diversity and inclusion initiatives within organizations. By implementing policies and practices that foster equal opportunities for women, such as flexible work arrangements and mentorship programs, CTOs can create a more inclusive work environment where women can thrive.

The responsible deployment of AI and other technologies can help in breaking down biases and promoting equality, ensuring that they serve as agents of progress rather than perpetuators of discrimination. As we collectively strive toward a more equitable future, it is essential to harness the transformative potential of technology and foster a culture of diversity and inclusion, thus creating a world where women -and, let’s face it: other minorities, have equal opportunities to succeed and thrive.

Waymo goes fully driverless in Austin.

It came as bit of a shock, for me , poor European, to see self-driving cars happily navigating the streets of Austin. Waymo’s expansion into Austin marks a significant milestone in the realm of autonomous vehicles, as the company ventures beyond San Francisco, Metro Phoenix, and Los Angeles to introduce fully driverless rides.

With over 700,000 public rides already completed without human drivers, Waymo’s co-CEO Tekedra Mawakana engages in a fireside conversation with Laurie Segall from Mostly Human, shedding light on the company’s multi-city service and its navigation through the complexities of the autonomous vehicle landscape in 2024. This discussion not only underscores Waymo’s achievements but also signals the imminent arrival of an autonomous future in transportation, setting the stage for innovative developments in the industry.

While the unveiling of driverless cars coincides with the buzz of SXSW, Waymo restricts access to these vehicles exclusively to its employees initially. Despite tech enthusiasts missing out on the opportunity to experience Waymo’s robotaxis firsthand during the festival, the company’s cautious approach reflects its commitment to safety and meticulous testing. As Saswat Panigrahi, a Waymo representative, expresses excitement about the launch in Austin, the transition to driverless rides signifies a significant step forward in Waymo’s journey towards revolutionizing urban mobility and shaping the future of transportation.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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