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By now, you all know I do like technology.  And sometimes technology just does things I can not explain. Why does the rattle in my motor block die when I get into Stephan’s garage? Why does Vista suddenly go a lot faster when my IT manager comes in?  Ask me.
A simple science teacher in Chicago is struck by that same question: “Why?” Or let me rephrase that: “Why, by Horus‘ stinking breath?”  The astonished woman gets high tech  NASA space mission news directly from the Space Shuttle on her… video baby monitor.  Yep. Space shuttle Atlantis directly on line two. Baby in some kind of wet distress on line one.
People from NASA are a bit puzzled by this. They have a gazillion experts in artificial intelligence, aerophobe bacteria’s, micro-meteorite impact sites, thermo nuclear systems and so on, but no doctor in baby monitoring.  “It’s not coming straight from the shuttle,” NASA spokeswoman Brandi Dean said. “People here think this is very interesting and you don’t hear of it often — if at all.”
While some hotshots at NASA try to figure out what goes wrong in the piping system, a Chicago family with two small toddlers are happily watching a reality show directly from space.
If your toaster picks up sounds of Richard Branson’s space headquarters, or you are stalked by Chinese astronauts on your Bluetooth headset, give me a call. I might be interested!  😉

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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