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This week, I am visiting the Bluetooth All Hands meeting in Phoenix, Arizona. Every time I come to this desert state, I get under its spell. Endless blue skies, burning sun, the real-cowboy-cactus, the wild hills. Just sitting here on my balcony and sucking in the vast scenery makes me very happy. Maybe I am a sunshine boy after all…

Now you can have all the words in the world, all the social influence tools, all the data mining software available… nothing can describe the sun sinking behind the mountains in this desert. It is gorgeous.

Danny Devriendt is Managing Director of OmnicomMedia SpecOps and CEO of The Eye of Horus, a global think-tank on innovation and emerging technology. Strategist, keynote speaker, and trend watcher, he advises top executives on communications, influence, and exponential change. Fluent in Dutch, French, and English. Based in Aalter, Belgium, and Trouville-la-Haule, France.

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