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Belgium. We are a small tiny country. A small strip of rather bad highway on your way to Germany.  A restaurant stop halfway between Paris and Amsterdam.  We have sprouts, waffles, crazy politicians, mussels, and more beer than is technically good for us, chocolate and a little bronze three year old peeing in public.

We have Kim Clijsters, Jean Claude Van Dame and Jacques Brel . We have a king . We have Brussels and the European Parliament. On your map, we’re that snotty spot just at the right side of London.

But… now we have Michel Bauwens. At  53 years old, he is a Peer-to-Peer thinker and an active writer, researcher and conference speaker on the subject of technology, culture and business innovation. He is notoriously listed at #82, on the Post-Growth Institute (En)Rich list, http://enrichlist.org/the-list/, a competitor list to Forbes’ richest people, celebrating a wealth of inspirational individuals whose contributions enrich paths to sustainable futures.

Bauwens believes in WiKi economy, based on Peer Production, as an emerging add-on to the existing capitalist structure: “Peer to Peer is mostly known to technologically-oriented people as P2P, the decentralized form of putting computers together for different kind of cooperative endeavors, such as file sharing and music distribution. But this is only a small example of what P2P is: it’s in fact a template of human relationships, a “relational dynamic” which is springing up throughout the social fields. There are three partners in this emerging model” says Bauwens: “a community of contributors that create a commons of knowledge, software or design; an entrepreneurial coalition that creates market value on top of that commons; and a set of “for-benefit institutions” that manage how this co-operation takes place.”

From musicians that crowd fund their album, before peer distributing it; to entrepreneurs that wiki-build a viable car with mostly 3D printed parts… the crowd sourced peer production thinking is interesting. It allows pockets of smart, connected people to reach out, move fast, and create wealth and added value with limited investments. It runs often on free software, engaged communities and free thinkers. It preaches an open internet, and an open mind. It brings a guerilla version of the mastodont economy.

Bauwens visions start like a bad day, and can turn on a dime. Roller skate,  jet ski economy that allows to rove between the bulky ocean liners. The Occupy movement shows that Bauwens’ vision on peer to peer economy can easily migrate to other areas: politics, healthcare, space exploration… the sky really is the limit.

Social Media and Social Collaboration are the backbone to Bauwens’ new society. Small successes of crowdsourcing, co-creation, crowd funding, crowd distribution, and crowd politics are emerging at increasing speed, from the Black Eyed Peas, over the Occupy Wallstreet movement and the Arab Spring to Sonic Angels and online gamer communities solving multiple sequence alignment problems within disease associated genes.

Clearly, small highly connected pockets of people can move ideas and initiatives quickly, using the power of social connectivity. Linked to hardware shops and hybrid entrepreneurs that real-life the virtual thinking, the butterfly effect of online thinking will soon result in real hardware that can be bought for real cash. This will do much more than just ripple the traditional economy…

Bauwens’ 82nd place on the list, is just the beginning…

 

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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