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They are finally in bed. All of them. Even the cat. The lights of the Christmas tree twinkle on and off with the memories of the departing year. I just, in yearly tradition, booked everything for SXSW2024. Flight, car, hotel, badge. It eases my mind, ever a nomad in the digital realm, that everything is lining up for the annual pilgrimage to the heart of innovation and madness – SXSW 2024. Ah, Austin! The city where a plethora of ideas pirouette in the air like shimmering tinsel, where tomorrow’s dreams are whispered over brisket and beers. The final countdown starts.

#DigitalFrontiers, Dusty Boots, and rattle snakes

Each year, for over two decades, I find myself amidst the mavericks and the maestros, the tech wizards and the storytellers, all converging in a kaleidoscope of ambition, sound, keynotes, chicken wings, and innovation at SXSW. As a grumpy yet ever-curious middle-aged man, I navigate the throngs, my eyes and ears open to the serendipitous symphony of the future being concocted in every corner.

The 2024 edition beckons already with perky promises of even more audacious tech adventures. Will quantum computing finally saunter out of labs, rubbing shoulders with indie bands and startup pitches? Can we expect AI to serenade us with algorithms that dream? Whatever the case, my bags will be packed with chargers, gadgets, and an insatiable appetite for the next big thing.

#FromChatbotsToChatBuddies

As a seasoned sojourner of SXSW, I’ve seen the rise and fall of many ‘next big things.’ I’ve hobnobbed with the AI elite, raising an eyebrow at the prophets of doom and gloom and sharing tacos with optimists who see digital salvation around every corner. My mission? To sift through the buzz, the hype, and the sheer spectacle to find the nuggets of true innovation and digital gold.

And let’s talk about the cast of characters! The AI aficionados, the blockchain bros, the VR visionaries – each year, they descend upon Austin like a swarm of eager beavers, each convinced they hold the key to the future. And amidst this motley crew, I found my tribe (godfathered and -mothered by Brian Solis and Stephanie Agresta) – the digital Sherlocks who look beyond the hype, seeking stories and solutions that matter.

#TheLoneStarRendezvous

So, as the winter chill begins to thaw and the first way too early whispers of spring rustle through the tech grapevines, I find myself plotting on a grey December 27th the course back to Austin. SXSW 2024, I’m ready for you. I’ll be the one with a notebook in one hand and a breakfast taco in the other, navigating the frontier of tomorrow.

Bring it on, SXSW. Let’s dance under the Texan stars and dream up a storm. Let’s have that BBQ platter at the County Line, that twin hull blast over Lake Travis. Let’s meet, talk, drink, listen, argue, dream, build, construct.

After all, if the future is to be written anywhere, it’s here, amidst the dreamers, the doers, and the sheer, unadulterated madness of SXSW.

I’ll be there. Who else?

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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