talking dust: you cannot harness the power

Buzz words, and buzzing phrases… it’s intriguing to see how concepts that made perfect sense when they were first used,  gradually erode to the dust of absolute hollow meaninglessness… The phrase I heard most so far at #canneslions is “harnessing the power of communities”. Seriously, every keynote or seminar I went to, used it: harnessing …

Social Media : « Do, or Do not… there is no try » (Master Yoda)

Every time people come up to my office, call me or send me an email asking for a Twitter strategy, a Facebook strategy, or a YouTube strategy, I get an uncontrollable urge to rebuild their outer hull with the help of a pneumatic hammer and an icepick. Twitter, Facebook, YouTube and tutti quanti are no …

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …