Social Media : ROI or RIP, yes, but by measuring what?
The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling toes and
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Facebook claims to be very much like Television
Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your
Read moreSocial Media– The Darwin Doom: Evolve, invest… or die.
It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games,
Read moreROI of SM? Seriously? What is the ROI of your mom?
When Gary Vaynerchuk @LeWeb countered the ubiquitous question “what is the return on investment of Social Media” with an instantaneous
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