Social Media : ROI or RIP, yes, but by measuring what?

The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling toes and

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Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your

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Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games,

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ROI of SM? Seriously? What is the ROI of your mom?

When Gary Vaynerchuk @LeWeb countered the ubiquitous question “what is the return on investment of Social Media” with an instantaneous

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