Dear Alicia. You are not famous. Sorry …

I had a nice convo with some fellow bloggers in the Samsung Blogger Lounge. On people. I admit, it was none too pretty. See, bloggers hate people with augmented egos. The Austin Convention center is packed with everyone that has a say in interactive, digital, and social media. Guy Kawasaki, Brian Solis, Jeremiah Owyang, Gary Vaynerchuk,… they are all here, sharing their knowledge and experience passionately with the #SxSW audience. That is what makes #SxSW so special, and different with other conferences: the people that are on panels and keynotes mingle with the audience like bourbon in Martini. No gap, no distance… there might be some ego, but it is cute and manageable.

Unfortunately, swarming this year through the hallways, hunting for fame like the undead people hunt for blood,   is a whole army of wannabees. People that are on panels, or try to sell me their book, and force upon me their business cards. People I’ve never heard off. People that are not showing up on Google. People with less followers on twitter that my neighbor’s dog. People with no hard-wired verifiable results in any business or consulting endeavor.  People that ask me to do an interview with them. People with strange titles and strange behavior: Ninjas. An Online Merlin (kidding you not), some GuRus, Social Rainmakers, a Connection engineer (!), an EVP social connectivity: you name it.

When you engage with them, you notice immediately the empty shell, and the self-promotional complex. A girl with a video blog introduced herself at my blogger table with: “Hi, I am Alicia, and I am kinda famous”. Dear Alicia. You cannot be a bit pregnant; you cannot be a bit famous. You are famous, or you are not. And… we will be the judge of that.

Honestly, the social space is not that big. If you were good, influential, remotely brilliant, thought provoking, funny or even vaguely interesting… we would have found you by now. Becoming famous, first starts with becoming good in something. Good luck, Alicia, maybe next year…

New pandemy: The Social Media Guru disease…

Really, I don’t care what people are doing for a living. As long as they get at it in an honest, professional and preferably passionate way I am game. And my vision is that it takes as much effort and skill to be a good mechanic than a trusted brain surgeon.

But I’m getting a bit tired –must be my advancing age- that any weirdo with half a broadband connection, 9 friends on Facebook and a couple of dozen followers on Twitter suddenly labels himself a Social Media Guru. SMG’s spread quicker than a field of rabbits on Viagra and sell themselves hard and expensive. Way too many have no clue on life, the universe, everything.

It takes more than an occasional Internet visit to guide people around the digital spider webs out there, and I am a bit weary with people who try to do it on a guessed estimate. Having a healthy sense of communication strategy, social interaction laws, agogics, and the ability to calculate a healthy ROI for clients should be mandatory. Most often, it’s not even an option. 🙂

Clients wanting to buy Social Media Services often are way too inexperienced with the new game in town to be able to safely choose the right partner. I just hope that –as always- the wannabees will fall through the ice soonest.

This video shows what I mean. You might not want to click on it if you’re sensitive to a stronger language…

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