Condensing fact from the vapor of nuance

I just love it when people give me books. I just love books J. And I can judge people based on the books they choose: do they know me really well? I have a twisted mind and that reflects itself on my favorite reading list.

One of the best books ever offered to me (tx Kate!) is Snow Crash by Neal Stephenson. The science fiction novel triggers my interest in computers, virtual worlds, the power of language, viral marketing and ancient civilizations.   William Gibson touched me deeply with pattern recognition. Stephenson intrigued me from beginning to end. You’ll just have to read the book, and follow Hiro Protagonist. And discover what I do for a living: condense fact from the vapor of nuance…. J

Viral does not work. Tell everyone you know…

 

A two minute tongue-in-cheek tutorial on viral movies. It sounds easy, no?  😉

The biggest…

Now I’ve been known to be reasonably creative as to how you can throw a car into a consumer communication mix J. Ok, you can do press relations, invest in a nice booth on some tradeshows, launch some nice viral movies on the net, populate a blog. But a flashy car doing the right things can just as easily reach to a broad audience and leave a long lasting impression.

And then, in the middle of the Arizona desert, I met about the biggest car I’ve ever seen. Politically very incorrect, probably contributing more to global warming than joggers (the CO² that these runners generate: you have NO idea J). But just very impressive. 3 tons of pure marketing power on wheels. Now there is a thought…

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