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Texas has a strange grip on me.  As soon as the Texan sun kisses my skin, everything ebbs away. Fatigue, pain, doubts… seem to evaporate; a deep peace settles in.

Yesterday evening, the pull of the full moon over the Hillcountry was too strong. I grabbed the keys of a ridiculously overpowered 4×4 and steered  away from civilization. Hobbling over meandering dirt roads near Lake Travis, roughly going moonward, I enjoyed the beastly low  growling of the V8 as it strained for grip.

About an hour in, in the middle of nowhere, not having the slightest idea where I was, I halted next to a rusty, battered F150. The old vehicle held together mostly by habit, and mud. Sitting on the hood was an old rancher, dreamily looking at some heavenly smelling food that was roasting in a simmering low fire.

As I got out of my Jeep, he tossed me a surprisingly cold Dos Equis. He sipped his whiskey. We stared at the fire. The grim lines in his face showed the hard map of the life he walked. He talked about Texas, about the bloody yuppies from the East and West Coast settling into his beloved State. He talked about his Moonshine. I tasted it. It would have turned Rasputin blind, so I stuck to my Dos Equis.

Liam shared his brisket. We ate it, resting our backs against the wheels of our vehicles. The meat was heavenly, cooked and smoked to perfection. We had stopped talking. There was nothing more to say. The silence of the prairie and the wheezing of the dying fire said it all.  

I stared at the moon, my brain on empty, for the first time in a very, very long time. I noticed that Liam’s ship had sunk in his homemade whiskey.  He snored. I tossed his cigarette in the ashes, dropped a blanket over his shoulder, jumped in my off-roader and aimed for bed.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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