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Reflections

The Monkey wrench

By 15/03/2010May 7th, 2026No Comments

I just love booths that attract the eye. Grabbing attention at a massive congress as #SXSW is a must if you want to get in the charts. Most booths #fail miserably though… and seem to be competing in sheer boredom.

One of the ones that caught my eye was this “Monkey Wrench”. A Panamarenko- meets-special-mushrooms type of clock-activated red monkeys. Still haven’t figured out what the link with the company’s day-to-day business is, but it looks kinda cool, no?

Danny Devriendt: Founder, Heliade. Keynote speaker. Technologist, futurist. Also Managing Director at OmnicomMedia SpecOps and CEO at The Eye of Horus. Based between Aalter and Trouville-la-Haule. More about Danny →

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