Dear Dennis Crowley, it’s not me… it’s you!

  Dear Dennis Crowley, I’m so sorry: it’s not me… it’s clearly you. I remember the old days like it was yesterday. You launching Foursquare in 2009 here at SxSW. It was awesome. I seduced my friends in warming to the application… I collected mayorships like there was no tomorrow… And badges Dennis, badges. I …

Gowalla dies at #SxSW. 3 years old, RIP.

One would almost forget. Simultaneously to Dennis Crowley’s future visions on SoLoMo, location based social networks and Foursquare, Gowalla died a gruesome and lonely death, somewhere in the deep, cruel and moist dungeons of Facebook. 90 days after Facebook  opened its checkbook to buy Gowalla, the doors of the company have officially been sealed. A …

SoLoMo- Beyond the check-in: peer-review

It started as a nice gimmick: checking in where you went, and sharing that precious information with your friends. But as Gowalla, Foursquare and Facebook places found out real quick, it takes more than just offering the opportunity to make people to use the service. Dennis Crowley pointed out in his keynote at #SxSW that …

#SxSW: Thanks Dennis Crowley for the Badges!

Last year, in Cannes @princess_misia and I had a long conversation with Dennis Crowley (@dens) in Cannes. We both were disappointed with the fact that a couple of mayor events in Europe happened without a sign of the trusted Foursquare badge. No badge at Cannes, no badge at LeWeb. Rumor even had it that Foursquare …

Dear Dennis: No Badges, No love…

I admit it, I’m a Foursquare junkie. I like to put places on the map, I upload pictures and tips like crazy… you can follow my every move on Foursquare’s map, and I collect mayorships and… badges.  Dear Dennis, I’ve never been this high on badges since my young boy scout days. And, now that …

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …

Ronald Reagan fathered Foursquare

There, did that get your attention? I thought it might… 🙂  Tim O’Reilly caused quite a stir @ #SxSW when he proclaimed that Ronald Reagan was the mental father of Foursquare. But he has a point. Let’s go back into history: while the Beatles were working on their White Album, the U.S. Navy and Air …

Location starts getting real value

#SxSW in Austin still needs to officially kick off, but one thing is for sure: it is still about location, location, location. In the night and early hours before the event, you see location based tags and check-ins popping up like warm popcorn all over the city. Foursquare, Gowalla and Google Places are arm wrestling …