Gary Vaynerchuk: “that one negative tweet will not kill your business. BP fucked up the ocean, and we’re still fueling up our cars”

Gary Vay Ner Chuk is not for the faint of heart. This 38 year old self-made typhoon has energy to spare, and then some.  Immigrated to the US three decades ago, he catapulted his father’s modest wine business into a multi-million dollar imperium using social media as the sole driver for the mindboggling growth. Vaynerchuk …

The Battle for Social World Domination: The Stacks : taking over your life

How do you get absolute control? That quest for world domination has been around for a couple of millennia. There are ways: become a dictator, a Kaiser, a God, Charlie Sheen, President of the United States or start a religion. But there are other ways. 5 big companies are silently plotting their ways to world …

Oreo’s “Dunk in the Dark” was a big failure.

Remember Oreo’s brilliant Dunk in the Dark Super Bowl viral tweet? Generally acclaimed as one of the most brilliant examples of real time marketing done right, and good for a gazillion retweets, mentions, award entries and global praise, it was still a big failure. Bonin Bough, Oreo’s VP of global media and consumer engagement, is …

Dean Kamen : Without creativity we’re doomed.

Dean Kamer is a man with a plan. The denim clad, easy going, quick smiling and energetic billionaire wants to energize a whole young generation into becoming more creative.  “Bigger problems roll at humanity faster, in bigger numbers. If we lack creativity to deal with it, we’re doomed”. Kamer certainly does not lack creativity. He …

The elephant in the room: Edward Snowden and Julian Assange at SxSW:

In the land of the free, it is intriguing to see how the video conferences of the fugitives and whistle-blowers  Edward Snowden and Julian Assange created a storm of controversy at SxSW. While the majority of the conference goers clearly wanted to hear what both had to say, others wanted nothing to do with it. …

SxSW: why everyone hates Facebook

It’s like an almost silent undercurrent here at #SxSW: people and brands are not very happy with Facebook.  The fact that the social platform is now de facto forcing brands to pay to reach the fan base they built up over the last couple of years clearly ripped open some sore wounds. Bonin Bough (from …

Bloodsuckers, human spam and collective genius

Meet Austin Kleon, who describes himself as “I am a writer who draws. I make art with words and books with pictures.” Kleon wrote bestselling books like ¨Show Your Work¨ and ¨Steal Like an Artist¨. He has a mind rattling creative view on content, media, business and creativity. Kleon is clearly a bit fed up …

Media: humans are connected, why don’t we connect to them?

It’s all over #SxSW: if you had not noticed: humans become more connected than ever. Humans look at their smart phone more than 150 times a day. Gary Vaynercuck sees mobile tech as an extension of the human body, and the phone gateway to the web as an extension to the human brain. Still, it …

It’s not about the likes, it’s about the content

Flying into to Austin is great. Everyone around you is on his way to SxSW, so the conversation starts early. Before I could pay two bucks for a lukewarm beer on the plane, I found myself in a heated discussion with a young fashionista blogger girl. Her main reason to go to SxSW was to …

#SXSW: It’s PR, But Not As We Used to Know It

SXSW Interactive in Austin. It got bigger, way bigger. Close to 20,000 people converged on the Texan city for the high noon of digital, interactive and social media. Professionals brought their most shiny decks, their beta versions, their business cards and their elevator speeches. VCs tried desperately not to look too rich, as they browsed …