Dear Dennis Crowley, it’s not me… it’s you!

  Dear Dennis Crowley, I’m so sorry: it’s not me… it’s clearly you. I remember the old days like it was yesterday. You launching Foursquare in 2009 here at SxSW. It was awesome. I seduced my friends in warming to the application… I collected mayorships like there was no tomorrow… And badges Dennis, badges. I …

Real time? Contextual? Try Adaptive marketing…

Remember those days? Well, they are long gone now :-). The world is changing at an alarming pace, and most communicators, marketers and media people are holding on for dear life. Digital platforms, mobile lifestyle and social media have profoundly changed the game. Strategists and planners that were masters in spinning the stories months in …

Forget Big Brother :-). @SXSW 1000 ibeacons are watching you!

After a test last year with a handful of ibeacons, SxSW2015 scales op to be the largest beacon deployment ever carried out for any event. With a solid 1000 beacons installed around the 280 official SxSW venue places all over Austin, SxSW go-ers have all right to feel tracked. The Bluetooth low energy devices allow …

Gary Vaynerchuk: “that one negative tweet will not kill your business. BP fucked up the ocean, and we’re still fueling up our cars”

Gary Vay Ner Chuk is not for the faint of heart. This 38 year old self-made typhoon has energy to spare, and then some.  Immigrated to the US three decades ago, he catapulted his father’s modest wine business into a multi-million dollar imperium using social media as the sole driver for the mindboggling growth. Vaynerchuk …

The Battle for Social World Domination: The Stacks : taking over your life

How do you get absolute control? That quest for world domination has been around for a couple of millennia. There are ways: become a dictator, a Kaiser, a God, Charlie Sheen, President of the United States or start a religion. But there are other ways. 5 big companies are silently plotting their ways to world …

Oreo’s “Dunk in the Dark” was a big failure.

Remember Oreo’s brilliant Dunk in the Dark Super Bowl viral tweet? Generally acclaimed as one of the most brilliant examples of real time marketing done right, and good for a gazillion retweets, mentions, award entries and global praise, it was still a big failure. Bonin Bough, Oreo’s VP of global media and consumer engagement, is …

Dean Kamen : Without creativity we’re doomed.

Dean Kamer is a man with a plan. The denim clad, easy going, quick smiling and energetic billionaire wants to energize a whole young generation into becoming more creative.  “Bigger problems roll at humanity faster, in bigger numbers. If we lack creativity to deal with it, we’re doomed”. Kamer certainly does not lack creativity. He …

The elephant in the room: Edward Snowden and Julian Assange at SxSW:

In the land of the free, it is intriguing to see how the video conferences of the fugitives and whistle-blowers  Edward Snowden and Julian Assange created a storm of controversy at SxSW. While the majority of the conference goers clearly wanted to hear what both had to say, others wanted nothing to do with it. …

SxSW: why everyone hates Facebook

It’s like an almost silent undercurrent here at #SxSW: people and brands are not very happy with Facebook.  The fact that the social platform is now de facto forcing brands to pay to reach the fan base they built up over the last couple of years clearly ripped open some sore wounds. Bonin Bough (from …

Bloodsuckers, human spam and collective genius

Meet Austin Kleon, who describes himself as “I am a writer who draws. I make art with words and books with pictures.” Kleon wrote bestselling books like ¨Show Your Work¨ and ¨Steal Like an Artist¨. He has a mind rattling creative view on content, media, business and creativity. Kleon is clearly a bit fed up …