PR, marketing and Digital: The arrogance of experience…
I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched
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Forget outside-the-box – Just how good are you?
Communicating with online audiences. More and more brands are convinced of its growing importance, and huge potential. It’s a fast
Read moreTo Viral or not to Viral… is not even a question (bis)
It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with
Read moreIn a Spin: both feet in… unless….
When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.
Read moreExcuse me… but who is “We” exactly?
It must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the
Read morePretty please? It’s not about stuff, it is about us…
Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling
Read moreCali Lewis: girl power!
There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male
Read moreThe Magic of “How do you do that”…
Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains
Read moreYou never walk alone…
While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues
Read moreMy “check-in” beats your “like” anytime
For brands, creating engagement in any way is key… that’s why they are in social media in the first place.
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