PR, marketing and Digital: The arrogance of experience…
I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched
Read moreI confess, I admit: I could never ever coach an American Football team. I have never played it, never watched
Read moreCommunicating with online audiences. More and more brands are convinced of its growing importance, and huge potential. It’s a fast
Read moreIt happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with
Read moreWhen @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.
Read moreIt must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the
Read moreEverybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling
Read moreThere are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male
Read moreBrowsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains
Read moreWhile covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues
Read moreFor brands, creating engagement in any way is key… that’s why they are in social media in the first place.
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