PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched

Read more

Forget outside-the-box – Just how good are you?

Communicating with online audiences. More and more brands are convinced of its growing importance, and huge potential.  It’s a fast

Read more

To Viral or not to Viral… is not even a question (bis)

It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with

Read more

In a Spin: both feet in… unless….

When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.

Read more

Excuse me… but who is “We” exactly?

It must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the

Read more

Pretty please? It’s not about stuff, it is about us…

Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling

Read more

Cali Lewis: girl power!

There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male

Read more

The Magic of “How do you do that”…

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains

Read more

You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues

Read more

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place.

Read more
%d bloggers like this: