PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …

Forget outside-the-box – Just how good are you?

Communicating with online audiences. More and more brands are convinced of its growing importance, and huge potential.  It’s a fast changing environment, where new networks are adopted; sky rock, are disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and communicators look at …

To Viral or not to Viral… is not even a question (bis)

It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with great corporate hair will put on a strategic face and will utter something along the lines of “for this bleeding edge campaign, we need a viral component to generate word of mouth that will bla …

In a Spin: both feet in… unless….

When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in. It doesn’t really apply to biz, but it sure saved me yesterday”, some people asked me what he meant. As a fellow lover of fine fast machines, I knew exactly what he meant: When you …

Excuse me… but who is “We” exactly?

It must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the gratuitous “We”, or even more angering the totalitarian “they”. “We all think…..”; “They need….”, “We all want….. they need to give….”. I have big difficulties with these generalizing pointers. Maybe it is because I’m special, …

Pretty please? It’s not about stuff, it is about us…

Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling their thing-of-gold @ #SxSW I cooked up a very simple rule-of-thumb to separate the chaff from the wheat. It’s no rocket science: ignore the people that are talking about applications, software, browsers, plug-ins and tutti-quanti. …

Cali Lewis: girl power!

There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male audience is a bit disturbed.  Better known under her internet alias Cali Lewis, the 30 year old brunette is one of the most popular American internet celebrities in Europe where her dynamic podcast  GeekBeat.TV is …

The Magic of “How do you do that”…

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally  within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention. What …

You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet. Add to …

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …