Snackability: conversation is more than a hot dog

“Digital first” is the credo that drives a lot of current campaigns. Brands are totally buying into the concept that, hey, if the consumer wants digital, let’s give him digital. However, often platforms, formats, intent and content are unceremoniously mixed together for better… or for worse. The Snackability session at #SXSW gave nice examples on …

Media: humans are connected, why don’t we connect to them?

It’s all over #SxSW: if you had not noticed: humans become more connected than ever. Humans look at their smart phone more than 150 times a day. Gary Vaynercuck sees mobile tech as an extension of the human body, and the phone gateway to the web as an extension to the human brain. Still, it …

It’s not about the likes, it’s about the content

Flying into to Austin is great. Everyone around you is on his way to SxSW, so the conversation starts early. Before I could pay two bucks for a lukewarm beer on the plane, I found myself in a heated discussion with a young fashionista blogger girl. Her main reason to go to SxSW was to …

The Content Economy Worker

Eric Schmidt, former CEO of Google was formal @ Lake Tahoe a couple of months ago: “every two days, we create more content than in all history of mankind… until 1993”. That is a staggering amount of content. New, fresh content. Every two days. For everyone using the web; that content is a blessing and …

Glue and paper, (or a shiny application) do not make you a curator

With Flipboard, Storify, Zite, Scoop.it and some other nice applications in the spotlight these days, the terms aggregation, filtering, re-publishing, and curation are being used like there is no tomorrow. Apparently, people are curating via Twitter, filtering signal from noice, turning buzz into intelligence… curation is the new aggregation… etc. Curation seems to be the …

Curating content across borders: use the power of crowds !

When you specialize in cross-border, multi lingual integrated communications –like I do- you get old very, very fast ;-). Dealing with more than 70 languages and five alphabets (and that is Europe alone) is not easy, and dealing with dynamic content is hell. How do you find it in that amount of different tongues? How …

C³: The art of amplifying

Content is king. Everybody knows that and unsurprisingly: at #SxSW it is the talk of town. Roughly you can divide the online world in three big continents: the creators of content, the curators of content, and the consumers of content. Think of it as a pyramid: lots of people are consuming content, a selected number …

Be a good online content citizen ;-)

More and more web-o-nautes are content deejays. Beside creating our own wisdom, we all find nice content, and share it. But how do you do that, ethically? Is credit given where due? Found a great graph made by loidwell.com, aggregated by Gizmodo. Enjoy!

On or offline? It’s the wrong discussion…

My colleagues from the London office invited me to speak at their healthcare event “How to communicate with the 21st Century Patient”.  Highlighting the importance of digital media seemed a logical thing :-).  More and more patients turn to the internet as their first source of information, confronting their medical practitioners and doctors with the …