SxSW –Music is even more social, stupid!
#SxSW. The social media community is making the last preparations for the yearly high noon in Austin, Texas. For a
Read more
Porter Novelli
So long Steve, long live the king
It’s sad to see how everyone, from markets, over journalists and influencers to White-Van-Man is overreacting when something terrible happens
Read moreTo Viral or not to Viral… is not even a question (bis)
It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with
Read moreCommunity is your model, connection your strategy
Wandering through the old streets of Cannes, the various advertisings and teasers are about online. Digital, you know, and social
Read moreIn a Spin: both feet in… unless….
When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.
Read morePretty please? It’s not about stuff, it is about us…
Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling
Read moreCali Lewis: girl power!
There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male
Read moreThe Magic of “How do you do that”…
Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains
Read moreYou never walk alone…
While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues
Read moreMy “check-in” beats your “like” anytime
For brands, creating engagement in any way is key… that’s why they are in social media in the first place.
Read more