SxSW –Music is even more social, stupid!

#SxSW. The social media community is making the last preparations for the yearly high noon in Austin, Texas. For a

Read more

So long Steve, long live the king

It’s sad to see how everyone, from markets, over journalists and influencers to White-Van-Man is overreacting when something terrible happens

Read more

To Viral or not to Viral… is not even a question (bis)

It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with

Read more

Community is your model, connection your strategy

Wandering through the old streets of Cannes, the various advertisings and teasers are about online. Digital, you know, and social

Read more

In a Spin: both feet in… unless….

When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.

Read more

Pretty please? It’s not about stuff, it is about us…

Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling

Read more

Cali Lewis: girl power!

There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male

Read more

The Magic of “How do you do that”…

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains

Read more

You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues

Read more

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place.

Read more
%d bloggers like this: