#SxSW. The social media community is making the last preparations for the yearly high noon in Austin, Texas. For a couple of days social media will and shall be noticed in every single corner of this buzzing town. The old cabdriver that calmly cruised me to my meeting today does not like it a bit, …
It’s sad to see how everyone, from markets, over journalists and influencers to White-Van-Man is overreacting when something terrible happens to one of the leaders of star corporations. Steve Jobs passed away, and people all over the planet make his testament, and -in one breath- the one of his beloved Apple Inc. I’m sad that …
It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with great corporate hair will put on a strategic face and will utter something along the lines of “for this bleeding edge campaign, we need a viral component to generate word of mouth that will bla …
Wandering through the old streets of Cannes, the various advertisings and teasers are about online. Digital, you know, and social media. #canneslions 11 is going to be Social. For sure. Sipping cooled drinks, awaiting the official start of the event, conversation goes on about the future. The future of advertising, communication, news, influencing. The future …
When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in. It doesn’t really apply to biz, but it sure saved me yesterday”, some people asked me what he meant. As a fellow lover of fine fast machines, I knew exactly what he meant: When you …
Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling their thing-of-gold @ #SxSW I cooked up a very simple rule-of-thumb to separate the chaff from the wheat. It’s no rocket science: ignore the people that are talking about applications, software, browsers, plug-ins and tutti-quanti. …
There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male audience is a bit disturbed. Better known under her internet alias Cali Lewis, the 30 year old brunette is one of the most popular American internet celebrities in Europe where her dynamic podcast GeekBeat.TV is …
Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention. What …
While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet. Add to …
For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …