PR, marketing and Digital: The arrogance of experience…
I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched
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#SxSW: where is the ‘S” in Strategy?
I found one thing blatantly missing in this year’s #SxSW. I saw tools, I saw applications, I saw platforms, I
Read morePinterest is not a strategy
Shall we agree to some simple rules? Shall we be open, honest, and right in your face at all times?
Read moreTo Viral or not to Viral… is not even a question (bis)
It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with
Read moreIn a Spin: both feet in… unless….
When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.
Read moreA good strategy is tailor-made…
It’s getting a bit annoying: lots of people seem to think that social media is an of the shelf, one
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