PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched

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#SxSW: where is the ‘S” in Strategy?

I found one thing blatantly missing in this year’s #SxSW. I saw tools, I saw applications, I saw platforms, I

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Pinterest is not a strategy

Shall we agree to some simple rules? Shall we be open, honest, and right in your face at all times?

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To Viral or not to Viral… is not even a question (bis)

It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with

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In a Spin: both feet in… unless….

When @GaryStockman, CEO Porter Novelli, tweeted yesterday: “Final lesson from weekend’s perfection driving school: In a spin, both feet in.

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A good strategy is tailor-made…

It’s getting a bit annoying: lots of people seem to think that social media is an of the shelf, one

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