Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention.
What makes me happy and hopeful is that in about every conversation I witness, the little phrase “But how do you do that…” pops up. @GuyKawasaki was talking about Enchanting, but he very quickly went down to “But how do you do…” to everyone he interacted with. Steve Rosenbaum (@magnify) asked me “But how do you deal with info in multiple languages”…. Jeremiah Owyang (@jowyang) and @briansolis were talking in a panel yesterday on data curation and “How do you do…” came back multiple times.
How do you do social across borders? How do you curate? How do you measure? How do you interact? Engage? Spread? How do you get noticed? What are the rules?
My grandfather always told me that the quickest way to become smarter was asking lots of questions. The fact that the smartest brains I’m following on Twitter are still asking these questions every single minute they mingle proves me that our future is in good hands :-).
