My dearest little one,

blib

 

 

 

 

 

 

 

 

I’ve been waiting so long for this first moment that I was convinced it would never happen… but, there you were. Like a little astronaut. Floating in your own private space, connected with your very own mothership. Six centimeters of cosmic miracle. A small piece of fast growing art only recombinant DNA from your mom and me could cook up.
I could see you were having a good time in there, as you bounced and danced around. Smaller than my watch, you clearly pack already enough energy to propel a decent sized Easter egg in an orbit around Saturn. I understand now why your mom says she can feel you moving from time to time.
All of the sudden there is so much I need to do. Grow up a bit for one, but not that much that I forget how to fly. And install your cradle. And read a book ‘becoming a dad for dummies’. Mentally prepare the cat for co-habitation. Choose a good name. I need to rent a baby somewhere, to practice that pamper ritual everyone is talking about.
Can you feel me when I touch your mom’s belly? I can feel you. I will start reading to you. Silly things with elves, disc worlds, planets, hidden valleys, one eyed pirates, crazy parrots and stardust. I’ll explain the world to you –its round you know, and it smells like spring right now- .
The world is also warming up a bit, and there is 7 billion of us worried and upset about that. You will be part of the generation that will bring us a solution. But do not worry about that yet.
Your cozy little galaxy is all set until end of October. I’ll be there when you decide to leave it. I honestly can’t wait…

J’ lui dis qu’elle est belle, comme un fruit trop mûr
Elle croit qu’ je m’ fous d’elle, c’est sûr
Quand j’ promène mes mains, D’ l’autre côté d’ son dos
J’ sens comme des coups de poings, Ça bouge
J’ lui dis “t’es un jardin”, “Une fleur, un ruisseau”
Alors elle devient, Toute rouge…

Renaud

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Content marketing- Let’s get it right: Owned. Paid. Earned.

To fully wield the possibilities of content marketing, it’s important to get the fundamental basics right. Way too often, content strategy, paid amplification and social (earned) interaction are not, or badly linked from the very beginning.

To maximize return on investment, it is crucial to start with clear definitions in this online, interactive environment. Definitions that might be different from the common use or understanding.

Owned: is your complete online powerhouse, ranging from your website and your blog to your social channels: LinkedIn, Facebook, Twitter, YouTube, Snapchat, Pinterest, Instagram, Meerkat etc. Creating successful content begins with a basic insight: what does the consumer want from your brand. Most often brands know what they want from the consumer, and build their content strategy on that. A deadly and quick recipe for failure.

It is smarter to concentrate on the expressed needs and expectations of the consumer. Once you have identified these needs and expectations, you can create story-lines that bridge the gap between your brand-essence offering, and the expectations and interests of your target audience.

Reaching out with pieces of content that answer the well-defined needs and interests of your consumer is an ideal starting point for a long term mutual understanding, and a foundation for future interaction and conversation.

Most of the best practices presented at #SxSW show how a strategic view on the owned ecosystem consists of the owned website and/or blog in the center of the content-solar-ecosystem. The owned social presence gyrates around this, and sparks the ecosystem with clever inbound links, SEO references and visual snacks that guide the consumer to the center of the system.

Paid are the purchased media actions you take to get people to your content, or content to the people. Content that is not noticed and not found is like the sound of a falling tree in a desert forest: one might argue it did not happen. Paid enables the communications architects to drive tailored traffic to every single bit of the content ecosystem, or to launch any piece of content in an orbit towards any place an identified target might be. The rocket-fuel is advertising money, pure and simple.

The cleverest paid strategies are carefully plotted to get the targeted consumer (identified and relevant) as deep in the owned ecosystem as possible. They have also one other thing in common: reach is less important than relevance and accuracy.

Strategic masterminds reduce the avalanche of mostly useless big data that results from everything is measurable in true actionable intelligence that fine-tunes the tactical plan, and re-adjusts the efforts permanently. The ability to shift from carpet-bombing to sniping is often the result of a critical factor: true intelligence.

Earned is how your content gets spread, distributed and published on places you do not own, and that you did not pay for directly. People coming to your content-ecosystem, and sharing your content on theirs. Influencers mentioning your content in their ecosystem. Your content being discussed in comments, on news-sites and influential blogs. Your products being used and mentioned by your consumers on their owned and social channels.

To realize this, the credibility and the authority (aka influence) of the brand must first be established. Secondly, the content must be appealing, relevant, interesting, catchy… and easily shareable. Content-ecosystems with content that is not one-click-shareable, deal with locked-in content syndrome and will never foster, or live up to their expectations.

The best-in-class examples of earned all show a clever way of linking the attention back to the core of the own owned ecosystem… a true gravitational pull to the center.

Through the earned part of content marketing, a big portion of the true engagement can be realized. Conversations, remarks, comments, references, word of mouth and back-links provide an in-stream of attention that has a unique quality: it is earned.

The fact that Facebook, Twitter and others increasingly claim their business model has nothing to do with earned (and organic, and viral) does not mean this earned section does not provide value, or is not important.

United it conquers, divided it fails

The value of return on investment of a good content marketing system, can only be established by measuring the performance of the Owned/Paid/Earned system as a whole. The three components need to be carefully aligned to work, much as a DJ masters multiple tracks to create the one sound that makes the crowd go bananas.

Moonshots: make it 10 times better, by failing early, hard and often

We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard.” JFK

A famous quote from President John F. Kennedy that kick-started the run on the moon for the American nation. When he launched this ballsy statement, the Space program was barely able to get a small dog or a testosterone crazy astronaut a few meters into orbit. Still, it rallied a whole nation behind a vision, an idea… and on July 20th 1969 Neil Armstrong set foot on the moon, just in time to deliver on Kennedy’s statement on time. More than 250.000 people made that happen.

Moonshot management

I’ve been a big fan of moonshot-management ever since. Way too often managers at all levels try to fix things. An incredible amount of smart, highly paid, top hot shot time is invested in fixing things, in getting stuff ‘up to the next level’ – in other words: mostly wasted. Taking a step back, and concentrating on the destination instead of the journey or the vehicle guarantees better thinking. Tessla and Edison did not concentrate on making a better candle. They focused on light, and came up with lamps. Ford did not waste any time on finding a faster horse, or a lighter carriage, but built an automobile.

Google X: Area51 for geeks

Google has its own Area51 solely dedicated to moonshot thinking: Google X is the silent think-tank that came up with Google Glass, Google’s self-driving car, and a worldwide web of internet-distributing hot air balloons.

Astro Teller: Captain of Moonshots

It’s led by Dr. Astro Teller. He currently oversees Google[x], Google’s moonshot factory for building magical, seemingly impossible ideas that through science and technology can be brought to reality.

Here is the surprising truth: It’s often easier to make something 10 times better than it is to make it 10 percent better. Because when you’re working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about. Such incremental progress is driven by extra effort, extra money, and extra resources. It’s tempting to feel improving things this way means we’re being good soldiers, with the grit and perseverance to continue where others may have failed — but most of the time we find ourselves stuck in the same old slog. But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon.” Astro Teller

The art of failing often, hard and fast

Astro Teller (nomen est omen) believes failing hard, fast and often is important. It allows learning, creates data to re-adjust to, and delivers a mental kick for doing the right thing.

“If you do not fail at first, your ambition was simply not high and hard enough. You make a ton of progress by making a ton of mistakes. The longer you work on something, the more you don’t really want to know what the world is going to tell you. The longer you put off that learning you will unconsciously put off that news because it is disheartening to hear that what you have been working on is not working.” Astro Teller

Throttle back, aim for the moon

We should do it more often: throttle back on the execution, throttle back on the day to day that keeps our best people deeply entrenched in the sticky mud of deliver-on-time-on-promise-on-budget. What is our moonshot? What do we want to achieve? Where do we see our client in four years? Do have the nerve and the vision to tell clients where they need to be in 5 years? What does an ideal agency look like in 2020?

Cojones

Grab that moonshot, that far-away idea. Believe in it. Nurture it. Retro engineer your way back to today: your path is set.

If you’re not doing some things that are crazy, then you’re clearly doing the wrong things”. Larry Page

Find a big problem, aim for a radical solution, and now go create the science and technology to make it happen. Kennedy proved it: it’s not that difficult. Just ballsy :-).

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A hot Austin night with Ava (25)

tinder-3

Have you ever been in Love?” A lot of travelers to SxSW fell like a stone for the charms of Ava, a 25 year old smoking hot (pardon my French) brunette on Tinder. Ava is a smart, funny, open and very available woman. Many far-from-home male travelers fell for the obvious charms and open advances of the mystery lady.

But all those restless souls that were looking for eternal love, some warmth, or a quick moment of happiness while at the SxSW show were tricked by a… robot.

After a warming conversation, Ava directed her would-be lovers to her Instagram account, where it turns out she is a droid.

The brilliant set-up was created to promote Alex Garland’s new sci-fi thriller Ex Machina, which premiered here in Austin.

Indeed, the Ava girls bears a rather striking resemblance to the leading lady of Ex Machina : the Swedish filmstar Alicia Vikander.

Think twice before answering a direct question like “Have you ever been in love?“… it might be some AI is pulling your leg…

Brilliant marketing.

See hereunder the conversation one of Adweek’s readers had with a…. well, very sexy robot.

FireChat: chat over Bluetooth and Wifi phone radios

FireChat is hotter than even its name suggest here at SxSW. The application allows you to chat with another user, without requiring any cell or network connection.

Open Garden, the Silicon Valley start-uo that created it lets FireChat use the resident build-in phone radios such as Wi-Fi and Bluetooth to generate an ad-hoc network that allows to chat.

By creating mesh network based on peer-to-peer connected phones, FireChat circumvents the need for a cellular service, or a ‘official’ wifi network. FireChat allows for phone to phone conversations up to 20 meters, but the service can also hop from phone to phone, extending the service as long as there is a crowd to carry the signal.

FireChat still works when power is down, so is also an ideal application to have in case of emergencies. A hyperlocal network is extremely interesting. It allows for communications that are not track-able, because they do not run on carrier network, or on the internet as such.

Untill the NSA decides otherwise :-)

Jibo the Robot wants to make you happy!

Professor Cynthia Breazeal is a most busy bee. She is Professor of Media Arts and Sciences at MIT, where she founded the Personal Robots Group at the Media Lab. She is also founder and Chief Scientist of Jibo, Inc. A pioneer on Social Robotics and Human Robot Interaction, she wrote Designing Sociable Robots.

Autonomous robots, artificial intelligence, deep learning, affective computing, sentiment detection, machine human interaction: Cynthia Breazeal is passionate about it, in a very contagious way.

Jibo is charming

She introduced “Jibo” to the SxSW crowd. Jibo is the humanized robotic member of your household. For less than a 1000 dollars, Jibo will be a nice, sweet and engaging add-on to the family. Jibo is fully able to help your kids with homework, or to make sure your elderly parents take the right medicine at the right time, and do not accidentally set the house on fire. Jibo can track bills to be paid, and remind you to top off your fridge if groceries near a critical low.

JIBO is a charming, enchanting little persona, but he is really trying to support you specifically with what he can do.” And that charming, enchanting little persona can do an awful lot. JIBO contains two hi-res cameras that are able to recognize and track faces, 360 microphones that allow you to talk to JIBO from anywhere in the room, and artificial intelligence algorithms that learn your preferences and adapt to fit your lifestyle.”

Jibo comes with a personality that invites people to really want to engage with it. The personality makes you forget you’re dealing with silicon-in plastic: it humanizes the little robot in a very endearing and touching way.

Jibo is smart

Jibo is able, with its plethora of sensors, cameras and adaptive software to recognize every single part of the family (including the cat), can read/detect the mood of the person it encounters, and adapt to it. It learns from you, and will talk to you as a human would, even displaying a cute sense of humor.

The little social robot is able to communicate by speech, by displaying graphics, and by making sounds. It learns by hearing, seeing, and has a tactical interface, so it “feels” you.

You happy? Jibo happy!

Jibo is designed to help families to communicate, coordinate and connect with loved ones with greater ease, efficacy, and delight. Jibo is cheap, cute, endearing and smart. It’s socio-emotive artificial intelligence will make you like it, like you would like your dog.

Jibo has one purpose: make you happy.

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Help, my Cyberclone is cheating on me!

Martine Rothblatt is a pn, a person. She hates it when people try to label her man on wife. Born a man, father of four children, she became a woman. With a yearly salary of over 38 million dollar a year, she is the highest paid female executive in America.

Trans-everything

She has without a doubt one of the most intriguing brains on the planet. She founded Sirius Radio, contracted Howard Stern, is a sharp futurist, philosopher, cyber -ethic, and pharmaceutical tycoon. Rothblatt is allround: as much engineer as philosopher. A true transgender, not only a man turned woman, but a person pushing the frontiers on longevity, on death, on health, on biology, on digital. On the future.

Saving lives

Her pharmaceutical company is creating drugs for people with severe pulmonary and cardiologic deficiencies , her artificial cradles allow transplantation organs to survive long enough to make it safely from the donor, to the patient…. saving countless lives.

Re-grow yourself in a pig

She is slowly, but very steadily optimizing a technology that allows to grow donor organs in pigs. These organs can then be transplanted in human bodies. She’s talking with Muslim, Jewish, Buddhist and Catholic authorities to pave the ethical acceptance of this.

We will succeed, and this will provide us with and endless supply of spare body parts. Everyone can have his own body-part-bank. There is no longer a line in the sand to put a limit to the survival of the human consciousness.

Love and Cyberclones

Dr Rothblatt does not take for an answer. She is experimenting with Cyberclones, copies and recreations of ones mind into a digital carrier. No need any more to lose loved ones, their cyberclone can stay around. Bina48 is a cyberclone Rothblatt made, and named after her wife. The cyberbrain demonstrates disturbing real human thought and reasoning. Is it sentient?

Rothblatt is convinced it is. Talking to your cyberclone beats talking to yourself any time. But you and your clone have the right to disagree.

Divorce and psychiatry

One day, your cyberself and you may be so far diverged that one of you might divorce the other one, and go his/her own way. And psychiatrists will have as much work on real humans, as on their cyber counterparts.

You already have a digital double

The idea that we would have one mind and multiple substantiations will become more and more normal. Think of it: you have your mind in your body. But for a person connecting to you on Facebook, your Facebook persona is as real as the real you.

Your body is a shell

Dr. Rothblastt also leads Terasem, a faith, a trans-religion that defines the body as one of the shells for the mind, Developping digital clones allows for eternal life, or is that ‘live after death‘.

If you think she is a senseless fantast: the market capitalisation of her company is estimsated at $4.6 billion dollar J.