Marc Pritchard (P&G): Winter is coming

It’s a fist in the face of the media industry. Marc Pritchard, CMO of P&G, swung his baseball bat eloquently from the central stage at Dmexco, right in the whitened teeth of the mostly digital audience. In nutshell, he blames poor overall viewability, shady agency contracts and deals, a blatant lack of transparency, a lack …

GDPR in a nutshell…

 Jessica Meir, astronaut: Diversity, yes. But only by working as hard.

It is not everyday that you can date a real astronaut. So I had to admit that I was a tiny bit nervous to spend some time with my very personal astronaut crush Jessica Meir (please, don’t tell my wife :-).) For a boy like me, who was kicked out of astronaut school for not …

Cerf and Berners-Lee, founding fathers of the internet, and the World Wide Web on the barricades against fake news.

O the sweet perks of my job. I got to schmooze with Vint Cerf, the father of the internet, the inventor or the TCP/IP protocol that is the very backbone as we know it. Three encounters with the best dressed man in Austin in a couple of hours, and I was in nerd-heaven. Tim Berners-Lee, …

Gary Vaynerchuk: Fail. Forget. Forward.

Meeting Gary Vaynerchuk is always a rollercoaster. The guy thinks, speaks and curses faster than Billy The Kid could shoot. The wine-mogul, founder of Wine Library and Wine Library TV, and current CEO of VaynderMedia is speeding through #SxSW as a young, horny and very happy dog. From a keynote in his lightning fast #askgaryvee …

Vint Cerf. 73. Invented the Internet. And you?

#SxSW – On popular request: what is it?

So before I flood your timeline with a gazillion SxSW updates, this might be just about the right time to explain what #SxSW exactly is. :-). #SxSW is the abbreviation for South by Southwest, and is named after one of the directions of the compass. Since 1987 it is a yearly happening that brings three …

Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the …

Trump’s inconvenient truth: Rule the social sentiment, rule the world

We’ve all seen the polls. On Brexit. On Trump. We quoted them, they were on our TV screens. They were headlines in our most thorough news channels. And they were all dead wrong. Europe woke up earlier this year with a burning headache, and a cornerstone of the EU that voted to go solo again. …

Dear Tara, happy 2017

Dear Tara, While you gently snore in your magic kingdom, there is just a couple of hours left in this old year. You turned it for me into a year of tender happiness. Your first little words. Your wonderful smile. Your incredible sense of humour. Your tender warmth. I’m amazed every single day how you …