The Hyperloop: rethinking transport

Sometimes SxSW sessions really feel like being in a science fiction movie on steroids. Tesla and Space X founder Elon Musk promised an intriguing view on the very near future: traveling at the speed of sound, in a comfortable crowdsourced capsule that has unsettling similarities with a gigantic gel cap pill. Hyperloop Hyperloop Transportation Technologies …

I will not give in to fear. I will not give in to hate.

They bombed my airport. Twice. People lay dead in the hallway where I took off to Austin a week ago. The Starbucks where I grabbed my espresso is simply gone. Blasted to bits. I was less than two miles from the airport when it happened this morning. There is a metro burning under Brussels. People …

VR is the most orgasmic experience since the Macintosh (Robert Scoble)

Well, we all know that the geeky evangelist, and blogger Robert Scoble is a passionate man. Since years he’s traveling the globe, (on Rackspace’s dime) to go and find the newest platforms, apps and technologies. This journey has gotten us memorable pictures of Scoble using his Google Glass in his shower, and finding the man …

Collaborative Economy Honeycomb

It was great to meet Jeremiah Owyang again at #SXSW. The founder of www.crowdcompanies.com introduced the third version of his Collaborative Economy Honeycomb. The Collaborative Economy, the passion of Owyang, enables people to mostly get what they need in life or business from each other. A new trend that is extremely disruptive for most industries …

Forget the battle for the wallet, try the battle for the heart

Many agencies and their clients are still struggling to click in the social and digital piece in the complex jigsaw of media. The result is a constant firing from the hip of boring and uninspiring banners, mastheads and click buttons a go-go. The consumers try to shield themselves from this relentless onslaught with stealth-modus, ad-blockers …

@POTUS, the FBI, iPhone and your underwear

“Privacy is sacred. It’s a cornerstone of our society. A pillar of our constitution. But, to stop the bad guys, we can riffle through your underwear with a legal warrant. Why would a iPhone be more sacred?” Barack Obama

SxSW 2016 – You may all go to hell, but I will go to Texas!

Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…” SxSW Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city …

Happy mistress day.

I know I’ve said this before. It’s a yearly rant. I am truly sorry. But it’s only getting worse. There is a day for absolutely freaking everything these days. I cannot open my computer, or people will be shooting at me with all kinds of reflective pieces of wisdom, smartly connected to whatever the flavor-of-this-particular …

Thinking like an astronaut: life lessons from Hadfield

Story of my life. I wanted to become a pilot and an astronaut. I had enough enthusiasm to move a small country in the effort to make it happen, but it turned out I was colorblind. No flying, no sexy planes, no rockets. But I always tried to think like an astronaut, be it a …

FTC rules on Native Advertising Labeling: transparency

The U.S. Federal Trade Commission (FTC) updated its guidance on native advertising just before attacking the Christmas diner. With the guidance, the FTC tries to make sure to protect consumers from advertising in disguise. Confused and confusing A study from contently.com stated the obvious: consumers are utterly confused about what is advertising, and what is …